Bijan Mustardson

Creating a Dijon mustard brand with star runningback Bijan Robinson.

Underdogs

When Alabama was heavily favored against UT, we decided to create the perfect snack to take pride in our dark horse status with the "The Underdog". Instead of topping our hotdogs with mustard, we squirted a helping of Bijan Mustardson under the dog. UT ended up losing by a mere 1 point. If you can't beat em, eat em.

How to Beat the Teams

A series of Tiktoks on how to beat the teams on the Falcon's Schedule.

Game Bottles

We got Bijan to autograph a one-of-one bottle with his stats for each game of the season. The bottles were usually claimed in less than a minute, one bottle sold in just 13.6 seconds.

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Leftovers Day

The day after Thanksgiving is when everyone has a fridge full of leftovers, Bijan Mustardson was no different. So we sold all of our leftover merch from the year at a discounted price.

Halloween

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We couldn't hand out Bijan Mustardson Halloween so we left the bowl out in hopes that everyone would only take one.

Credits

Creatives: Ethan Sims, Weston Bliobenes, Ben Hallam

Creative Director: Craig Allen, Russ Rizzo, Casey Philips