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i be a copywriter

Carl's Jr.

"Leaking" Carl's Jr. training videos preparing employees for Free Burger Day pandemonium.

Carl's Jr. "accidently" posted these training videos all over the internet.

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The official announcement

The Training Portal

Visit: https://carlsjr-internal.training

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The training portal helped people get ready for Free Burger Day with a 4 part quiz

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Starry, the helpful little mascot that will give you tips and facts or go through a digital identity crisis :)

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People who finished the quiz earned a FBD certificate.

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Incredibly helpful FAQ page

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The password protected Manager Resources page with very weak security (any passcode worked)

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Detailed instructions on how to find the Employee Escape Hatch

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An Emergency Email address to no one

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Credits

Creatives: Ethan Sims, Weston Bliobenes, Ben Hallam

Creative Director: Craig Allen, Matt Sorrell

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